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Story Isn’t Soft. It’s Strategy.

This is how I work.

There is no one-size-fits-all approach. Let’s design what works.

Projects

Sometimes you need someone to solve a defined problem. I can help solve that problem through research, strategy, organizational design, positioning, webinars, recruiting, stakeholder engagement, or another clearly scoped challenge.

Strategic Advisor & Fractional Leadership

Sometimes you need experienced capacity during an unusually demanding period. I can add that level of capacity without adding another full-time employee, becoming a regular extension of your leadership team, helping them gather intelligence, establish priorities, connect initiatives, challenge assumptions, and move work from strategy to execution.

1:1 Coaching

Sometimes you need a trusted advisor who can step back with you, connect the dots, and help move important work forward. I can help you navigate an important personal transition, using high-touch coaching for high school and college students and professionals working through college, major, career, writing, or other personal narrative decisions.

Why me?

I’ve spent more than 30 years working across education, learning, workforce, research, and organizational strategy.

I’m trained as a researcher, but research is only part of what I bring. I listen deeply. I recognize patterns. I’m comfortable when the answer isn’t obvious. I understand organizational dynamics and can move between big-picture strategy and the details required to make something actually happen.

Clients come to me for judgment, context, diplomacy, accountability, implementation, and someone willing to put their professional reputation behind a recommendation.

"We've proven demand. Now what?"

A growing education company has customers, momentum, and more opportunities than its small team can pursue.

I can help identify the highest-value opportunities, better understand its audiences, strengthen outreach and partnerships, clarify its positioning, and build repeatable systems that allow it to grow without sacrificing quality.

"Our team is overwhelmed."

A research or mission-driven organization has more projects than capacity, and no time to step back and determine what matters most.

I can help assess the portfolio, clarify priorities, map workflows, improve processes, capture institutional knowledge, and provide temporary senior-level capacity to get important work across the finish line.

"Things aren't the same anymore."

An established organization is facing new competition, leadership change, audience attrition, disruption, or a changing market.

I can help gather the evidence, understand what’s changing, identify strategic choices, clarify positioning, and build a practical path forward.

Let’s start a conversation.

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